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In the past, off-site (off-page) SEO was often equated to backlink acquisition.  In the early days of web search (roughly 1998–2012) the conventional wisdom went along the lines of: get enough backlinks and rankings will follow. It is possible that a simplistic understanding of how the PageRank algorithm worked reinforced this notion. The original PageRank … Read more

In the early days of web search, on-page SEO techniques to boost the page search result ranking often amounted to “keyword stuffing”: repeating the keyword often throughout the text and placing in specific page elements ( for example, in the H1 tag or the first paragraph). This simplistic approach was often abused through doorway pages, … Read more